Technology has steadily been transforming the marketing profession, adding new tools, techniques, and strategies. With this change, it shouldn’t be…
Julia Gibson has served as a strategic partner to Witmer Group for the past two years and now brings her…
Content marketing campaigns work and they work well. Linkbaiting does not work well for sustainable and successful marketing campaigns. People are far…
Misunderstood by many, SEO really is a language all its own. While it is critical to the success of your…
It’s true. Search is still the #1 activity on the Internet and will likely hold its well-earned place for years…
Over the past 10+ years I’ve worked with a lot of companies – CEO’s, CFO’s, Marketing Director’s, etc doing a…
Is Gmail’s new tabbed inboxes the death of email marketing? Back in May, Google began rolling out an entirely new…
I believe that marketing is a continual balance of where to place your dollars. There are avenues that you know…
It’s a little mind-boggling to know there are so many various social media channels available. To best determine what works…
Smart marketers understand that traditional marketing is becoming less and less effective by the minute. There has to be a better way…