Your Best Option for B2B Marketing - with or without a CMO.
Because B2B marketing requires strategic focus to reach key decision makers, CMOs often grapple with staffing challenges and increased pressure on marketing teams, budget cuts, and a demand to do more with less. Even with a talented team of marketing professionals, the demand on a CMO can be overwhelming. For B2B marketing teams without a CMO, the challenges can be even more intense.
Witmer Group is a proven resource serving B2B companies struggling with all the moving parts needed to cultivate a target audience, deliver effective solutions, and sustain ROI. Whether your company operates with or without a CMO, Witmer Group helps you achieve your business goals along with sustained growth.
Witmer Group offers a unique approach to solving B2B marketing needs. We go beyond the traditional services, such as quality, high-ranking content, strategic social media, and eye-catching designs, all of which are valuable and very much part of our services. But beyond the usual, we offer retainers specifically structured for B2B companies, with or without a CMO. In other words, you have options to select what you need without paying for what you don’t need.
Just one example of our key efficiencies is creatively using a single content idea, such as a video interview with the president of your company. By creatively transforming an information-rich resource such as this into a variety of valuable content such as, social posts, blogs, web content, news releases, and emails, we ensure your brand and your messaging are consistently on point. And save valuable time.
How Witmer Group Witmer Group Helps Drive and Sustain Your B2B Marketing
Buyer Personas
We will help you develop detailed profiles of your ideal customers to understand their pain points and motivations. This puts you one step closer to converting leads.
Content Marketing
Witmer Group creates high-quality, informative content such as case studies, white papers, and blog posts which are essential to establish credibility and educate potential customers about your solution.
Email Marketing
This is an effective tool for nurturing leads and delivering targeted information. Our email experts follow proven methods that get measurable results.
Social Media
Stay relevant and consistent within channels that best showcase your brand. We know what works best depending on your kind of business.
Account-Based Marketing (ABM)
This tailored marketing approach using personalized campaigns will target specific high-value accounts that need and want your services.
Metrics and KPIs
Witmer Group’s data team will track relevant metrics like website traffic, lead generation, conversion rates, and customer lifetime value to measure your success and make recommendations for changes if needed.
Thought Leadership
We will show you how to position your company as an expert in your industry through valuable content, news releases, and thought-provoking insights.
Relationship Building
Building strong relationships with key contacts through personalized communication and networking is vital for B2B success. We will help you navigate your best options for keeping this segment relevant and strong.
Marketing Automation
AI offers many benefits to B2B marketing. It enables you to streamline repetitive tasks, personalize customer journeys at scale, and efficiently nurture leads. We believe that AI should be used as a tool to augment human decision-making, not replace it entirely. You may feel assured that we use AI responsibly to protect customer privacy and avoid biased targeting.
Witmer Group – Your B2b Marketing Partner
The Witmer Group culture is entrepreneurial, encouraging new ideas, transformative change, and positivity. Working together, our diverse team of talented individuals collaborate and enjoy marketing challenges. We also ask in-depth questions that lead to new discoveries about our work, our clients, and ourselves. We actively and happily participate in community events and activities, including organizations that support women in business and new business development.
Our process is a well-planned ‘meeting of the minds’ with our clients and our internal teams to create integrated marketing strategies that support, promote, and grow our clients’ digital marketing and branding efforts.
We are flexible with our clients' digital marketing efforts because we understand that business fluctuates, technology moves fast, players change, and goals evolve. Staying in tune with market changes and economic highs and lows gives us an advantage in providing our clients with what is needed at any given time.
Witmer Group has been prominent in the Dallas and North Texas market for more than 15 years, supporting clients in many different vertical markets. Our mission is to successfully guide and support our clients while growing from our own experiences within the ever-evolving areas of marketing.
Witmer Group is located in Dallas, Texas, providing proven marketing services to the continental United States.
