Misunderstood by many, SEO really is a language all its own. While it is critical to the success of your content and your content marketing, there is still much confusion. Why is this? The quandary could be because SEO has changed so much so fast. What worked two years ago for your SEO content won’t help your rankings today.
There’s something downright fundamental about search engines. To keep them working well for you, you must ensure that your customers (your content searchers) are getting what they’re looking for. To do that your content must speak fluent search engine or SEO.
SEO Content gives your searchers what they want will make you look smart, and more to the point – keep your searchers (customers) coming back for more.
Also, that same SEO content will build your audience, connect you with potential customers, and show them that your business is the one they want over others.
A relevant benchmark is to craft compelling SEO content that other people want to promote by linking to it or sharing it. This will increase the reliability of your service or business.
By definition, content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. It is an ongoing process that is best integrated into your overall marketing strategy, and it focuses on owning media, not renting it.
Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.