Your company brand is so much more than just a logo, business card, and catchy tagline. It builds trust in prospective customers and clients while giving them a reason to choose you over your competitors.

When partnering with Witmer Group for branding services, our team will collaborate with you to ideate, design, and create a strong brand identity that resonates extremely well with your intended audience.


Before we begin, we’ll sit down with you, talk about your vision, and determine where you want to see your business go.

Our branding components include:

Logo—In a competitive marketplace, your logo sets you apart from the rest of the pack. We’ll create a logo that resonates with your audience and captures the true essence of your business.

Color palette—The colors of your business are one of the first things that people notice. They reflect how you want people to feel when they think about your company.

Shapes—Shapes play a subtle but important psychological role in your branding. People tend to remember shapes much easier than words. Shapes can encompass logos, web page backgrounds, packaging, business cards, and other collateral.

Tagline—Your tagline highlights the purpose, culture, or mission of you business while providing crystal-clear clarity about who you are and the promises you’re making to your customers.

Tone of voice and vocabulary—Defining your brand tone of voice helps to ensure standardized communication. The tone of voice is part of a brand’s personality which helps to ensure familiarity and gradual habituation.

Fonts—Your choice of fonts helps to define the personality of your brand. For example, the Comic Sans font suggests the brand is playful and funwhile the Times New Roman font suggest a business you need to take seriously.

Imagery—The images used help to create a recognizable look and feel for your brand. Images help your business to connect with your ideal audience in a very personal and strong way. They tell your brand story and show people what you’re all about.

Positioning—The positioning around your brand clearly identifies who your company serves and defines exactly what sets you apart from your competitors.

Dallas Branding Agency

Let Witmer Group help create, nurture, and grow your brand through our suite of branding services. Contact us today for more information.

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