Jeff Bezos, the founder of Amazon, once famously remarked: “Your brand is what other people say about you when you’re not in the room.”
Your brand already exists in the minds of your clients and customers—whether you realize it or not. By taking control of your brand image, you can shape and mold it to more accurately reflect your business.
In 2019, the amplification of your brand image can be done effectively through various digital marketing activities:
User Experience – Your website is one of the first points of contact potential clients or customers have with your business. This is your first opportunity to show people why they should patronize you over your competitors. A clean and easy to navigate website design coupled with concise, clear, and persuasive copy will help establish your brand in the minds of your website visitors.
SEO – Search Engine Optimization, or SEO, can help drive more organic traffic and leads to your business. It can also help provide for a better user experience which means a higher conversion rate coupled with a lower bounce rate.
Content Amplification – Content marketing involves the creating and sharing of online content such as blog posts, case studies, and white papers. It’s designed to stimulate interest in your services or products and can help establish your brand in the minds of prospective clients.
Social Media Amplification – Social media marketing can help you achieve your branding goals by creating original and engaging content that will cause your audience to interact with your brand on the various social media sites.
Branding and Design Services
Our branding and design services can help focus on the qualities and benefits that make your company unique. We’ll not only improve your branding but help set you apart from your competitors which will give people a reason to contact you.
We apply these practices in all of our marketing efforts. Our efforts will give prospects a reason to choose your brand over another.
Brands are not fluid, but how you communicate it will continue to evolve as the marketing tools change. As your brand matures, new and unique opportunities will open up, which can lead to more leads and business.
The first impression people get of your organization makes all of the difference. Our branding approach is based on a collaborative effort with our clients to define the most relevant and effective means of extending their overall brand design and position with their audience while uncovering and promoting their unique selling points. We also offer high-level analytics services. Our internal data scientist will analyze and measure the results as we help you align your approach over time
Our Brand Amplification Process
- Where are we now?
You need to know where your brand is and where you would like it to go. We’ll compile and review existing research about your target audience to find the answers to such questions as:
- Which competitors do you really need to worry about?
- Who are your target audience groups, what do they want, and how can you most effectively engage them?
- What is your brand’s personality?
- Where could we be?
Here is where we work with you to identify and define the future for your brand. We develop the Branding Idea – the big idea that becomes an ownable, enduring expression that gives your brand meaning, distinction, and recognition. It becomes the heart of every communication and helps establish it in the minds of your clients and customers.
- How can we get there?
This phase involves the development of creative messaging and determines how the Branding Idea will be communicated. We’ll look at your target demographic and craft a messaging and delivery strategy that will reach out and pull them in.
Meet our Brand Strategist
Julia Gibson is part of our leadership team and our resident creative strategy and brand execution director. She specializes in marketing strategy, branding, and public relations.
Her years of experience have given her the unique ability to understand how to position companies to stand out from their competitors. She can implement complete marketing programs that meet or exceed budget while working in close collaboration with the client and the account team.
The Next Step
At Witmer Group, we’ve helped countless local and national businesses improve their branding, increase their organic reach, and drive new leads and business through their front doors.