As a business owner or marketing executive at a thriving tech services company, you know what it means to be…
At Witmer Group, we often talk about the critical role of consistency in strategic marketing for achieving Sustainable Marketing Growth.…
Last week, I had a conversation with a brilliant new contact, the head of marketing for a B2B tech service…
Let’s be honest: in the world of B2B tech services, marketing often feels like a messy, time-consuming chore. You know…
In the B2B tech world, the phrase “Marketing should actively support and feed into sales” is more than a slogan—it’s…
Here at Witmer Group, we live by a core message that underpins everything we do for our B2B tech clients:…
I just finished reading Rand Fishkin’s – SparkToro’s take on the modern customer journey, and frankly, it’s the reality check…
Hi everyone, Kristina Witmer here from Witmer Group. I recently had a truly insightful conversation with a Head of Sales…
Hello everyone, Kristina here! We recently had a fantastic, and very insightful, chat with Jed Jones from Ambient Array and…
In a recent conversation with Bill Wacker, a co-founder of a lead generation company, we touched on several topics that…