Measurably Improve Your Marketing Performance with Advanced Data Science & Analytics Services
Witmer Group provides our clients with a custom analytics service that will help results-driven business owners track, measure, and quantify their marketing goals and strategies. It will enable you to gain deep insights and spot trends, opportunities, or areas that are hindering growth. Armed with this data, Witmer Group will optimize your marketing strategy accordingly.
Harness the Power of your Data
Our marketing analytics team uses data science and business intelligence to capture and analyze hidden insights from your marketing analytics. Through this, we’ll be able to help you maximize your marketing efforts and optimize your ROI.
We’ll evaluate the success of your marketing endeavors by measuring performance through several KPIs, which will indicate overall effectiveness and show precisely where you need to focus your attention. In other words, it will tell you how well your marketing campaigns are performing. This will help your team be more efficient at their jobs and prevent wasteful spend of marketing dollars.
We use data science to understand your data and create actionable insights:
- Customer and prospect insights & marketing analytics
- Track key metrics and identify trends that require more in-depth analysis
- Advise decision makers of business implications of existing data
- Enhance existing reporting on an on-going basis to accommodate business needs
- Help shape your long-term reporting strategy
- Present key business insights
- Create summary findings for stakeholders
AD TRACKING & MEASUREMENT
Find out which paid advertising and marketing strategies work and which ones require optimization or elimination.
CONVERSION RATE OPTIMIZATION
Harness the power of your existing website and turn more visitors into opportunities and sales. Get more leads without spending more money on advertising.
CUSTOM RESEARCH & ANALYSIS
Want to measure what website content is resonating best with users? Looking for an answer as to why your competitor’s marketing efforts are performing so well? Want to gain a better understanding of how the leading companies in your industry or niche market their business online? Through our custom research and analysis, we will help uncover insights and provide answers.
GOOGLE ANALYTICS CONSULTING
Need help getting set up and started with Google Analytics? Let Witmer Group’s marketing analytics experts get you started on the right track and help you turn data into results!
WEBSITE ANALYTICS & TRACKING
How well is your website performing? Let our expert marketing analysts accurately track your website, uncover your its true conversion rate, and show you how to convert more visitors into leads and sales.
- Segmentation analysis
- Statistical regression analysis
- Machine learning and pattern recognition
- Trend/time-series econometrics
- Scenario/sensitivity modeling
Optimization for Marketing Analytics
We’ll take a close look at your marketing campaign data and make informed decisions as to which ads and/or campaigns are working the best. This will help eliminate wasteful ad spending and improve your overall ROI.
Accurately Measure, Track, and Improve Your Advertising
You can’t win the game if you don’t know the score! If you’re frustrated with the results (or lack thereof) of your advertising, marketing, and website, we can help.
Accurate measurement and tracking are the key foundation of every high-performing website and marketing department. They can not only help improve your campaigns but give you an edge over your competitors.
Today’s savvy business owners and marketing executives demand better and more accurate information. They understand that gut intuition plus marketing analytics data (better information) beats gut intuition alone—every single time.
The pressure on managers to demonstrate ROI from a diverse portfolio of marketing programs is a monthly and quarterly struggle. To establish the right marketing mix that drives value, performing marketing analysis is vital to making the right choices and allocating marketing dollars effectively.
The Next Step
If you’re ready to take your marketing analytics to the next level and better understand where your dollars are being spent, give us a call at (214) 865-9484 or contact us via our website.
Meet Joo Ann
Joo Ann Lee is our resident Data Scientist. She earned her Ph.D. while researching quantitative methods at York University. She’s won several awards for teaching, research, and was one of the finalists in a big data competition. Joo Ann helps our clients extract meaningful insights from their analytics and data. This allows us to optimize their marketing efforts and for them to make more informed business decisions.
In her spare time, Joo Ann is a part-time teacher at the Divergence Academy’s Data Science Bootcamp. Her business acumen, strong attention to detail, and love for all things data shows in the work that she does for Witmer Group clients.