Marketing strategies to grow your business.

Witmer Group drives marketing results through data-driven strategies and targeted campaigns. We deliver straightforward, hands-on, strategic support to ensure success.

Need a blueprint for future marketing execution? We can do that.

Need an experienced partner to fall back and step in at a specific project phase? We can do that, too.

Our collaborative team approach leverages your existing processes to solve marketing challenges. We can assume full control of a project or become a seamless extension of your team.

Our B2B marketing strategy services encompass:

Partner with Witmer Group for forward-thinking B2B marketing strategies tailored to your brand's unique goals. Our passion, experience, and collaborative approach set clients up for long-term success.

Benefits of WG Strategy Services

Our end-to-end strategy services empower brands to navigate the digital landscape effectively. Here are some key benefits you’ll get by partnering with Witmer Group:

Increased Traffic

Content strategy, SEO, and inbound methodology help drive more visitors to your site.

Higher Conversions

When combined, lead generation and nurturing features can double your website conversion rates.

Improved Productivity

Sales enablement tools support your team and help sales reps book more high quality meetings.

Marketing Action Plans

A successful marketing strategy is built on a strong foundation of well-defined action plans.

Our Marketing Action Plan service provides a clear roadmap for achieving your marketing goals, boosting brand visibility, and driving growth.

This service includes:

  1. Comprehensive Market Analysis: We conduct in-depth market research and analysis to create a plan that resonates with your audience. This includes competitor research, target audience profiling, and an evaluation of industry trends to identify opportunities and threats.
  2. Clear and Measurable Objectives: We collaborate with you to define clear, measurable objectives that align with your business goals. Whether you want to increase brand awareness, boost sales, or expand your online presence, we'll help you set achievable targets.
  3. Strategic Action Steps: Our team will outline a step-by-step action plan that breaks down your marketing strategy into manageable tasks. These steps include content creation, social media management, SEO optimization, and more. The result is a well-coordinated marketing plan.
  4. Timelines and Milestones: We provide timelines and milestones to help you track your marketing plan's progress. This ensures that your initiatives stay on schedule, and you can adjust as needed.

Invest in a marketing strategy that's built for your business's success.

Content Blueprints

Content is the heart of any successful marketing strategy.

Our Content Blueprints service provides a structured and data-driven approach to content creation. It will captivate your audience, enhance your brand messaging, and drive meaningful engagement.

This service includes:

  1. Data-Backed Content Strategy: We begin with thorough data analysis, market research, audience segmentation, and competitor analysis. This data-driven approach tailors your content strategy to your specific needs.
  2. Content Ideation and Planning: Our content strategists work closely with your team to brainstorm, research, and plan content ideas that align with your brand's objectives and audience interests. This process ensures your content is engaging and relevant to your industry.
  3. Editorial Calendar: We create an organized calendar outlining when and what content will be published. This structured approach ensures a consistent and timely flow of content to keep your audience engaged.
  4. Content Format and Distribution Strategy: We help you determine the most effective content formats: blog posts, videos, infographics, or social media updates. Our content blueprints also include recommendations for content distribution across various platforms to maximize reach.
  5. SEO Strategy: Content isn't impactful if nobody can find it. We use proven SEO strategies to increase organic visibility in the search engines and ensure your target audience can see it.
  6. KPIs and Measurement: We help you define key performance indicators for your content to track and measure the success of your content strategy. We make adjustments as needed to optimize your results.

Transform your content marketing efforts with our Content Blueprints service.

Social Media Planning

Our Social Media Planning service designs targeted social media strategies to support your brand messaging.

This service includes:

  1. Customized Social Media Strategy: We begin with an analysis of your business, industry, and target audience to create a customized social media strategy that aligns with your specific goals.
  2. Content Calendar Development: We work closely with you to create a content calendar that outlines when and what type of content will be posted on your social media platforms. This organized approach ensures consistency in your online presence and maximizes audience engagement.
  3. Content Creation: Our content experts craft and curate compelling content that resonates with your audience. This includes eye-catching visuals, well-written copy, and engaging multimedia content.
  4. Platform Optimization: We help you determine which social media platforms suit your brand and target audience. We also optimize your profiles to ensure they are attractive and informative.
  5. Performance Metrics and Analysis: Our social media planning includes setting key performance indicators (KPIs) and tracking metrics to evaluate the success of your social media strategy.
  6. Ad Campaign Integration: If paid advertising aligns with your goals, we can integrate social media ad campaigns to enhance brand visibility and reach a broader audience.

Elevate your social media presence and drive business success with our Social Media Planning service.

Lead Magnet Development

We designed our Lead Magnet Development service to help your business capture, engage, and nurture potential leads effectively.

We specialize in creating compelling, value-driven resources that attract and convert prospects into loyal customers.

This service includes:

  1. Tailored Lead Magnet Strategies: We believe that a one-size-fits-all approach doesn't work for lead magnets. Our service begins with a comprehensive analysis of your business, industry, and target audience to craft a customized lead magnet strategy that aligns with your specific objectives.
  2. Lead Magnet Creation: Our skilled content creators and designers work closely with you to brainstorm, research, and create lead magnets that provide real value to your audience. This can include eBooks, whitepapers, checklists, webinars, templates, and more.
  3. Content Optimization: We ensure that your lead magnet content is informative and captivating. This includes well-written copy, eye-catching visuals, and a user-friendly design encouraging download and engagement.
  4. Landing Page Development: To maximize lead capture, we help you integrate your lead magnet into high-converting landing pages. Our team can optimize these pages for maximum impact and a seamless user experience.
  5. Lead Nurturing Automations: Our expertise extends beyond just lead capture. We develop lead nurturing automations to keep your prospects engaged and guide them through the conversion funnel.
  6. Performance Analysis—We track metrics to measure your lead magnet's success. Regular reporting and analysis help refine and optimize your lead magnet strategy.

Transform your lead generation efforts with our Lead Magnet Development service.

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