When it comes to marketing your business, it can be extremely challenging to juggle several tools at once—one for your email outreach, another for managing your social media accounts, and generating leads on yet another.
Worse yet, these tools often cannot communicate with one another. For example, let’s say you found a promising lead via your lead gen software. There’s no real way to carry that information seamlessly into your mail client or CRM.
HubSpot, an inbound marketing, sales, and service software company, realized this way back in 2018. They developed a product called “Marketing Hub” that consists of several different types of platforms. They then broke the Marketing Hub down into four tiers:
- Free Marketing Tools—these tools allow businesses to capture, track, and convert leads for free.
- Marketing Hub Starter—This is an all-in-one software package that includes email and 12 additional features designed to help grow your business.
- Marketing Hub Professional—This package is for people who are experienced marketers. It allows them to run complete inbound campaigns at scale with automation.
- Marketing Hub Enterprise—This software is designed for highly advanced marketing teams who need advanced analytics and revenue reporting.
Read on to learn more about the Starter package, what it offers, and the value it will bring your business.
HubSpot Marketing Hub Starter Features
The Marketing Hub Starter package offers a wide range of powerful tools for small and medium-sized businesses. The Starter package is so powerful because it provides sales and marketing interaction in a single, stored, and unified timeline, thereby making every single customer interaction that much more connected.
The Starter package immediately provides you with a professional design that allows you to tailor your marketing to fit your needs—such as email personalization tools, drag-and-drop landing page functionality, and the ability to use deep analytics to optimize your email campaigns.
Here is the full suite of features you’ll get with the Marketing Hub Starter package:
Removal of the HubSpot Branding
The Free package has HubSpot branding permanently embedded on many clients or customer-facing channels. For example, when you send an email using the Free package, at the very bottom (and in a prominently visible location), it says “Sent by HubSpot.”
HubSpot CRM Features
You’ll be working from inside the HubSpot CRM, and it provides access to all other tools, such as:
Ad Management—you can view which ads are driving new customers by creating audiences from your HubSpot CRM and connecting accounts from supported ad networks.
Reporting Dashboards—you’ll be able to see a wide range of metrics and performance results that include blogging, landing page, email statistics, personas, and contact performance.
Landing Pages—choose from various templates to create landing pages that will convert prospects. The landing pages are mobile responsive, meaning they will look just as good on a mobile phone as they do on a desktop or laptop computer.
Forms—forms help generate leads. This must-have tool will enable your business to gain valuable insights on website visitors while providing that visitor with the offer they were looking for. Choose from and easily track the performance of embedded, pop-up, and collected forms.
Messenger Integration—you can create chatbots, capture contact information, and create responsive, two-way, communications with your audience. You can also create chat volume reports through Facebook Messenger.
Conversational Bots—chatbots allow you to scale live chat while collecting and storing data, qualifying leads, and sending those leads to your sales department. Your visitors can even book meetings through the chatbot.
User Roles—All of your team members on your account will receive correct access level permissions so they can perform their jobs.
List segmentation—Inside the CRM, you can use various segmentation criteria, build different types of lists, and send more relevant targeted emails.
Mobile Optimization—Your emails will look just as good on mobile phones as they do on laptop and desktop computers.
Email Marketing—Create and design optimized emails via a template. You’ll be able to create the perfect layout via a drag-and-drop system, and this will allow you to personalize your emails for much higher conversion rates.
Conversations Inbox—You can set up a shared inbox for inquiries through emails, live chats, etc., for all team members to easily access and work on.
Team Email—Create a shared inbox for your team and connect team-wide emails to your Conversations inbox.
Free Package vs. Marketing Hub Starter
One of the major advantages of HubSpot is that it can seamlessly grow right alongside your company. There’s no need to change anything—when you’re ready to upgrade, you can easily add new features that will add value and adapt to your growing business.
Best of all, you always have a contact at HubSpot—a live human being who will take the time to help you learn all of the features of any software package that you choose.
The Marketing Hub Starter package pricing starts as low as $50 for all of the above. In addition, it also gives you 1,000 contacts to start out with. As your business grows, there is a downward sliding scale for every additional 1,000 contacts that you add. See the below screenshot for more information.
How to Tell if HubSpot Marketing Hub Starter Package Right for Your Business
Time is money for many small to medium-sized businesses. The HubSpot Marketing Hub Starter package is designed to help free up your time in addition to providing you with a robust set of professional marketing tools.
Smaller businesses and those without a dedicated marketing team will notice the greatest immediate benefits. The Marketing Hub Starter package will help your marketing efforts become way more data-driven and efficient.
Learn more about the value and benefits of the Marketing Hub Starter package and how Witmer Group can help you run and manage it.