Easy. Put Inbound Marketing behind the driver wheel.
When you inform, educate, and guide your customers and prospects with quality content, you will build trust that lasts. That’s the beginning of a beautiful friendship called Inbound Marketing.
Inbound marketing is an intuitive way to interact, empower, and inspire people. Inbound marketing helps you form connections with customers and prospects who are looking for solutions to problems they have. With inbound marketing you are going beyond merely answering questions to actually retaining new customers by helping them excel.
How is Inbound Marketing so different from Outbound Marketing?
While Inbound Marketing effortlessly integrates into a buyer’s decision-making process, outbound marketing interrupts your audience with content they very often don’t want or need.
Here are the three stages of inbound marketing: attract, engage, and delight.
Stage One: Attract
In this stage, the goal is to attract visitors with beneficial content and remove any obstacles as they learn about your company. You must earn people’s attention, not force it. This means using strategies like blogging, SEO, social media, paid search ads, and display advertising.
Combined, these approaches will help you reach your target buyers on the channels they’re using to look for solutions to their problems, ways to achieve their goals, or browsing new products and services. If your goal is to generate more traffic and leads, focus on the attract stage.
Stage Two: Engage
In this stage, make it easy for customers to shop and buy from you by enabling them to interact with you on their preferred timeline and channels. You need to focus on opening relationships, not just making the sale.
Use website and email personalization, database segmentation, marketing automation, lead nurturing, and multichannel communication (such as chat and messaging). These tools help you build trust with your leads and start to deliver quality content at every stage in their decision-making process. Put your focus on the engage stage if want to convert more leads and prospects or you’re trying to lower the cost to acquire new customers.
Stage Three: Delight
In this stage you help, support, and empower customers to reach their goals by focusing on creating buzz around your brand. To do this means using social mentions, reviews, word-of-mouth marketing, a customer loyalty program, or user-generated content. This could mean shifting your resources so they’re more effectively allocated during the entire customer experience. The reward comes in the form of more loyal customers and new referral traffic to your site. If you’re looking to improve your customer retention, customer lifetime value, and referrals, the delight stage should have more focus.
As a HubSpot Solutions Partner, Witmer Group is aligned to work with you to achieve all of the rewards of inbound marketing and much more. We can provide you with easily created custom reports to answer even the most complex questions by seamlessly connecting your marketing, sales, and service data. We can make it easy for you to import data into HubSpot using custom objects and integrate your favorite apps to make the custom report builder even more powerful. Let Witmer Group show you the advantages of working with our accomplished team of marketing professionals. Contact Witmer Group today and let’s get rolling!