They say that everything’s bigger in Texas. From our wide-open spaces to our larger than life personalities, we Texans love to go big or go home. When it comes time to hire an agency to help market your Texas-based business, it just makes good common sense to keep it in the family.
We’re going to look at the various marketing services that you can expect to find in a Texas digital marketing agency and how they will help drive new traffic, grow your business, and improve your bottom line.
What is a Digital Marketing Agency?
A digital marketing agency focuses on developing brands and driving traffic through data analysis and targeted promotions. It differs from a traditional marketing agency in the sense that a digital one uses technology such as social media, blog posts, and other creatives to help achieve the marketing goals of their clients.
Witmer Group is one such Texas digital marketing agency that provides professional digital marketing services to local Texas-based business. Our passion for our work, coupled with our love for this great state means that you’re getting the best of the very best.
Here are just a few of the many services you can expect to find at a marketing agency in Texas:
Search engine optimization (SEO) is critical in helping websites rank high in the organic Google search results for keywords that will drive free traffic. There are plenty of Dallas SEO providers that can help optimize your website for the best chances of ranking well in the Google search results.
There are two types of SEO, on-site and off-site. Both are very important as they help provide a better experience to the end user.
On-site SEO deals with the various elements that Google looks for when they crawl a site. A clean design, valuable content, and security measures such as SSL certificates all contribute to a good user experience. Off-site SEO deals with obtaining links from relevant high-powered third-party websites. Google sees these links as a vote of confidence and tends to rank your site higher in the search results.
Content marketing is the creation of persuasive, high-quality content such as website articles, social media posts, email sequences, white papers, and case studies. These marketing materials can help generate a flood of traffic and new business as they’re distributed throughout your website and the various social media sites.
A Dallas content marketing firm has the experience and know-how to create compelling content that will help increase conversions and paint you as the thought leader of your industry. Writing persuasive, high-quality blog posts takes a great deal of time, effort, and know-how. This is why it makes good sense to pass it off to a marketing agency and let them manage it.
Social media marketing can help drive new traffic, improve brand awareness, and increase customer engagement metrics. We offer turn-key services that manage everything from strategy to implementation. We focus on continual monitoring and improvement to help grow the social media accounts of our clients.
For the best chances of success, many companies will retain The Witmer Group for both SEO and social media marketing. We also offer consulting services to help companies turn around struggling or poor-performing social media campaigns.
Website Design and Development
Your company website is an invaluable marketing tool that should not be overlooked. If your site hasn’t been updated in a while or isn’t a current reflection of your company values, maybe it’s time to hire a Dallas website development company.
Dallas Marketing Agency
If your business is looking for digital marketing help, call us at (214) 865-9484 or contact us via our website. At Witmer Group, our dedicated marketing professionals have decades of combined experience to help drive new leads and grow your business. We can help take the hard work off your plate as we grow and scale your marketing channels.
From discovery to testing and launching, Witmer Group offers turn-key website development services that will help turn your website generate new leads and conversions. We also include a content management system (CMS) on all our websites. This will allow you to easily add news, information, and blog posts without having to hire someone to update the site for you.