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Category: Content Marketing

The Content Ecosystem: One Piece of Content, Multiple Avenues

Just over a year ago, my colleague Debra Horowitz and I launched a live stream series called Ready. Set. Action.…

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Posted in: Content Marketing

Content Development and Distribution

Content that Converts Will Positively Impact Your Entire Business In three words, great content or copy should be: Clear. Concise. Compelling. To…

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Posted in: Content Marketing
content marketing

Content Marketing Types To Grow Your Business

Learn more about the different types of content marketing that can help drive new customers, clients, or sales to your business.

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Posted in: Content Marketing, Inbound Marketing
repurposing your content

3 Smart, Rewarding Reasons to Repurpose Your Content

You may be missing out on new business leads if you’re not repurposing your content.

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Posted in: Content Marketing

The Importance of Using a Content Management System

Adding a Content Management System (CMS) to your company website will allow you to make changes & add content with the click of a button—no coding or highly technical experience is required!

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Posted in: Content Marketing, Website
buyer personas

What are Buyer Personas and How Can They Help Your Business?

How much insight do you have about what motivates your customers’ buying decisions?

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Posted in: Branding, Content Marketing, HubSpot Partner, Inbound Marketing
Marketing_Trends

2022 Marketing Trends that Boost Growth

Making smart marketing choices starts with having reliable information from Witmer Group. Sifting through the overflow of information that has…

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Posted in: Content Marketing, Dallas, TX, Inbound Marketing, Social Media
bilingual services

Witmer Group Now Offers Bilingual (Spanish/English) Social Media, Blog, and Web Content Services

Witmer Group, an established Dallas Marketing agency since 2010, led by owner and president, Kristina Witmer is now offering bilingual…

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Posted in: Content Marketing, Dallas, TX, Press Release
marketing campaign

Media Plans are Like Blueprints for Your Marketing Campaigns

Don’t waste your marketing budget on random campaigns that have no strategy or end result. If you’re curious about whether…

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Posted in: Content Marketing, Social Media
SEO

What is Search Engine Optimization—and Why Do I Need It?

Search Engine Optimization (SEO) is a strategy that allows your business website to rank higher in the organic search results…

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Posted in: Content Marketing, SEO, Website

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