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Redundancy for your Marketing Strategy. Should I say it again?

When a business has a system that can’t afford to fail, they use redundancy to make sure a “plan b”…

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Posted in: Dallas, TX

Social Media Marketing for the Anti-Social

You don’t have to like Facebook or Twitter, Pinterest or LinkedIn. But it will darn sure improve your business if…

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Posted in: Dallas, TX

What Happens When Marketing Automation is So Obviously Automated?

We’ve all been there. Recurring emails from a possible vendor. I’m not talking about one that’s obviously not a fit,…

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Posted in: Dallas, TX

LinkedIn – It’s Identity Crisis and the Future of Professional Social Media.

I’ve been following LinkedIn’s progress for quite a long time. I used to focus exclusively on employment and recruitment advertising…

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Posted in: Dallas, TX

Your Site is so Pretty, it’s a Shame it Doesn’t Work.

One thing is for sure, it’s pretty easy to get a slick looking website nowadays. Responsive templates are everywhere –…

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Posted in: Dallas, TX

Modern Marketing Strategy

Technology has steadily been transforming the marketing profession, adding new tools, techniques, and strategies. With this change, it shouldn’t be…

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Posted in: Dallas, TX

How to Avoid LinkBaiting

Content marketing campaigns work and they work well. Linkbaiting does not work well for sustainable and successful marketing campaigns. People are far…

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Posted in: Dallas, TX

Does Your Content Speak Fluent SEO?

Misunderstood by many, SEO really is a language all its own. While it is critical to the success of your…

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Posted in: Dallas, TX

The Biggest Game In Town – Search Engine Optimization

It’s true. Search is still the #1 activity on the Internet and will likely hold its well-earned place for years…

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Posted in: Dallas, TX

Marketing Investment vs Advertising Investment

Over the past 10+ years I’ve worked with a lot of companies – CEO’s, CFO’s, Marketing Director’s, etc doing a…

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Posted in: Dallas, TX

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