Over the past few decades, there have been several major economic disasters that have left many Dallas businesses scrambling to ramp up their sales. Those that were successful in their efforts quickly realized that they had to shift their marketing strategies or adopt entirely new ones.
The key to staying afloat during times of economic uncertainty is to hyper-focus your marketing efforts on targeting those individuals who are most likely to make a purchase.
We want to share with you five marketing tips that can help your Dallas business start ramping up sales.
Look at Your Data
The first step to start ramping up sales is to look at and analyze your internal data. It will provide a clear picture of your past and current marketing efforts and allow you to measure and quantify your strategies and goals. Armed with this new data, you can then intelligently determine which marketing strategy will work best—and which ones to avoid.
When data science is combined with business intelligence, it can uncover hidden insights and enable you to spot trends and identify new opportunities. It will allow you to prevent wasteful marketing spend and develop and shape your short and long-term marketing strategies. The end result is a laser-targeted marketing program that drives quantifiable results.
Consider Direct Mail
As the costs of paid online advertising continue to soar, many Dallas businesses are turning to direct mail. Over the past ten years, many independent studies have shown that direct mail works exceptionally well. This can be attributed in part to what some people call “ad blindness.” Consumers are tired of seeing internet ads and tend to ignore them.
Direct mail, on the other hand, is a tangible, physical object that forces the recipient to look at it as they grab the mail from their mailbox. It’s also a lot less annoying than a popup banner or being forced to watch a 30-second video when you land on a web page. A properly designed, written, and executed direct mail campaign can offer increased conversion rates and a higher marketing ROI.
Publish Case Studies
A well-written case study can help alleviate concerns and instill trust in the minds of the reader. They’re an excellent way to shine a spotlight on your accomplishments or tout the benefits of your products.
No matter how long or short, they all follow the same basic format:
- Intro to the company
- Problem(s) the company was facing
- The search for a solution
- The results
The case study should focus on your customer or client—not your business. It’s a story about a problem a particular company or organization was facing and how they solved that problem. If you think of a case study as a movie, your client or customer is the star, and your business or product is the supporting actor who helped them solve their problem.
Redesign Your Company Website
When was the last time you updated your business website? Do you have pages with little to no content, 404 errors, or broken contact forms? Something as simple as a website redesign or refresh can help improve your organic SEO rankings and increase your conversions and leads.
It also provides your customers with a sense of trust. A broken or severely outdated website speaks volumes in the minds of the average internet user. It gives off the appearance that the company doesn’t care. People come to your site to find out more information about your company and the products you sell. If they can’t quickly find that info, there’s a good chance they will go somewhere else.
It’s been said that it costs five times more to acquire a new customer than it does to keep an existing one. If you’re looking to quickly ramp up sales via marketing, consider reaching out to your best customers. There are a wide variety of ways you can do so:
- Social media campaign
- Email outreach
- Direct mail
- Online advertising
- In-store promotions
Tell them that you appreciate their business and are here to offer support when they need it most. Provide them with a tempting offer such as an exclusive discount, or a free 15-minute phone consultation. Put some real thought and effort into how you can show your appreciation for your biggest customers or clients, and they will reciprocate in kind.
Digital Marketing Help in Dallas At Witmer Group, we’re a Dallas-based digital marketing agency that can help you ramp up sales lost due to an economic downturn or another unforeseen event. Our internal team members are specialists in their fields and can provide your business with actionable insights and strategies that will help you achieve your marketing goals. Give us a call today at (214) 865-9484 or contact us via our website to learn more about the various digital marketing strategies and services that we offer our clients.