I recently had the pleasure of joining Bob Foster for a ten-minute Global Now Tech Talk, and the conversation was…
At Witmer Group, we operate from a core principle: Marketing should actively support sales-marketing alignment: It’s more than online visibility.…
As a business owner or marketing executive at a thriving tech services company, you know what it means to be…
At Witmer Group, we often talk about the critical role of consistency in strategic marketing for achieving Sustainable Marketing Growth.…
Last week, I had a conversation with a brilliant new contact, the head of marketing for a B2B tech service…
Let’s be honest: in the world of B2B tech services, marketing often feels like a messy, time-consuming chore. You know…
In the B2B tech world, the phrase “Marketing should actively support and feed into sales” is more than a slogan—it’s…
I wanted to share a reflection based on a recent discussion about our specialized content program, because it absolutely reinforces…
Here at Witmer Group, we live by a core message that underpins everything we do for our B2B tech clients:…
I just finished reading Rand Fishkin’s – SparkToro’s take on the modern customer journey, and frankly, it’s the reality check…