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Blog

Your Content May Be Good, But Will It Help?

Your content can be airtight and brilliant, written with the aplomb of a literary genius and still miss the point.…

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Posted in: Content Marketing

Why Brand Monitoring Is Essential For Your Content Strategy

When planning your content strategy, brand monitoring may not be the first thing that comes to mind. But in actual…

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Posted in: Dallas, TX

Advanced analytics can boost ROI of small and midsize businesses

If you have a business, you probably have done some marketing. Maybe you have outsourced the marketing efforts to an…

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Posted in: Data Science

3 Things Small and Midsize Businesses Must Know Before Investing into Advanced Analytics to Increase Business ROI

You’re starting to see your data pilling up everywhere and you’re feeling guilty for not harvesting the precious insights you…

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Posted in: Data Science

Capturing. Holding. Influencing.

What does it take to get people’s attention? These days, a lot. With so much data flying around vying for…

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Posted in: Content Marketing

Witmer Group Adds Data Scientist to Team to Improve Clients’ Marketing ROI

Addison, Texas, August 8, 2018. Witmer Group, known for its strategic expertise and tactical execution of all forms of digital…

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Posted in: Press Release

Congrats to Kristina Witmer for Making the 2018 Power 50 List

The Power 50 Award is a distinguished list of 50 female achievers and influencers who make a decisive impact in…

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Posted in: Press Release

Ways to Include Bots in Your Digital Marketing Strategy

After years of being consigned to research labs and sci-fi stories, artificial intelligence has finally started to make its way…

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Posted in: Data Science

How Many Data Scientists Does It Take to Boost Your Marketing ROI?

If this sounds like an intro to a bad joke, it isn’t. In fact, whether you realize the value of…

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Posted in: Data Science

Digitally Speaking… The integration of Paid, Owned and Earned Media will ultimately drive marketing results.

How paid media works. Paying to stimulate interest in your site will give you more exposure. It’s no secret that…

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Posted in: Social Media

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