Powerful, quality content will give you more of the traffic you seek, so loosen your hold on the old rules and get friendly with the new ones. To deliver relevant, newsworthy content means getting to know your target market better; how to leverage your offering to the right audience.
Today successful SEO content marketing is more about creating content that is so compelling, people use it to link and share in their own content. It’s more about trust and authority which helps you rank better with certain keywords.
Catch the attention of influencers and inspire them to share your content. That builds authority and authoritative content builds trust. Relevance is key because it determines how appropriate a given page is for a given query. When people link, bookmark, and/or tweet your content, it helps your content rank higher.
Not that long ago, keywords were the ultimate search tool. Today Google can interpret user intent and generate results that meet a user’s needs, rather than relying just on keyword matching. Keywords are still an important part of SEO, but relevance can often be considered in more intangible ways.
Whether your content is intended to inform, educate, convince, or simply entertain, you need authority and that comes with building trust, influence, and branding. Your ability to convince your audience to take an action – even if it’s simply reading the whole article – builds authority.
Take time to get to know your audience. Getting inside their heads will do more for helping you create exceptional content than anything else. Understand what they want, need, or desire, and communicate value in your content to build more authority.