So many businesses find themselves in the expensive position of hiring an internal marketing team member only to realize that their knowledge is limited, specialized and narrow. This scenario has played out in organizations across the board and business savvy executives are realizing the solution is Full or Partial Outsourced Marketing.
Your marketing employee, most likely, will not have all the required skills, such as SEO, PPC, web site strategy, copywriting, event planning, and more for a successful and complete marketing campaign. Nor could one person have enough hours in the day to accomplish all the angles of it. Your marketing guru needs expert and outside guidance.
Unless you’re a million dollar corporation, you are not fiscally capable of staffing a team with expertise in each area. As it turns out, even if you could financially staff an entire team, there is evidence that suggests you may still want to engage retained marketing solutions.
1. Your organization needs a fresh point of view.
Nothing new comes from the same boardroom with the same people. An outsider’s perspective can give your business a contemporary perspective.
2. Your business needs objectivity.
A marketing firm has the ability to present the truth clearly because they are outside the boundary of the organization. Strategic decisions are made with an unrestricted angle and no preconceived notions of what your company is or is not.
3. Get out of old habits!
Your organization can break free from old habits and bland routines. Where a staff member may not take risks to innovate your business, an outsider will see the benefits of taking it to the next level.
4. Make sure you are not losing sight of your marketing goals.
Your staff can easily lose focus and clarity on what is happening in the market. It’s easy to get bogged down by the droning everyday business happenings such as conference calls, balance sheets, inventory, etc. No one within your firm really has the time to dedicate to your marketing efforts completely.
5. It will cost you less in the long run!
Most businesses cannot possibly produce the function of external marketing at the same low cost! Marketing firms have the scale and scope to provide the service you need. In addition, they are fully staffed with experienced people who can provide specialized attention to every marketing detail, ranging from event coordination and promotion to behind the scenes SEO and content writing.
Varying skill sets, outside perspective, responsible costs and fresh eyes are compelling reasons to consider outsourced marketing. You can get the complete skillsets of a team without the hassle of finding qualified talent or paying for the salaries of individuals with these abilities.
For more information on outsourced marketing solutions contact us.