What’s the best way to turn on a recurring faucet of immediate leads to your Dallas business?
Direct mail, Search Engine Optimization, and other forms of online marketing involve considerable effort, time, and money to see results. On the other hand, PPC offers instant gratification and, when optimized correctly, can send an immediate flood of traffic to your website.
Read on to learn more about pay-per-click and the value it brings to your Dallas business.
What is PPC?
Pay Per Click (PPC) is a form of paid online advertising that can drive a ton of leads and sales to your Dallas business. Unlike Search Engine Optimization (SEO), which can take months or years to see results (depending on the competitiveness of your chosen keywords), PPC will send immediate traffic to your website.
While there are many different types of PPC sites, such as Facebook or Google Search, getting started is relatively similar. For this example, we’ll look at the basic process of getting started on Google AdWords:
- Create a text or image-based advertisement that promotes your products or services and targets a specific keyword, such as “blue widgets.”
- Choose the keywords that you want your ad to show up for.
- When someone searches for “blue widgets” in Google, your ad will immediately appear at the top of the search results.
- If someone clicks on your ad, they will be immediately sent to your website or a landing page of your choice.
- The amount of money you’ll have to pay Google depends upon the competitiveness of your chosen keywords. This is called “cost per click” (CPC) and can range from a few pennies to tens or even hundreds of dollars. The most expensive keywords tend to be medical, financial, and other high-profit margin industries.
If you’re new to setting up and managing your PPC account, there are a few things that you’ll need to take into consideration. For starters, and depending on the cost of the keywords you want your ad to show up for, you can accidentally spend tens or even hundreds of thousands of dollars per day if you don’t know what you’re doing.
Therefore, it’s essential to set a daily budget when setting up your PPC account. This will prevent your ad from showing 24/7 and potentially cost you a ton of money.
Another important factor is your website or landing page itself. If your site isn’t optimized for conversions (wherein a website visitor performs a desired action, such as filling out your contact form, making a purchase, or picking up the phone and calling you), there’s an excellent chance that the visitor will click the “Back” button on their browser—you will still need to pay for the click, regardless of what happens afterward.
These considerations and more are why many local businesses hire a Dallas PPC marketing agency to help get them set up and running. At Witmer Group, our in-house data scientist will use her data analysis skills to help optimize and grow your PPC campaign for the best chances of success.
Benefits of PPC Advertising
There are a wide variety of benefits that a PPC ad campaign can offer your Dallas business:
Huge Reach – Reach anyone, anywhere on the planet, with a PPC campaign. While setting up your ads, you can choose from local, national, or international audiences. You can also laser-target niches and demographics, right down to the personal interests of your desired audience!
Control of Spend – With PPC, you’re in complete control of how much money you want to spend daily. After the data comes pouring in, you might notice that certain times of the day or days of the week are better than others. Analyzing this information will help you dial in and optimize your campaign.
Increased Brand Awareness – Your PPC ad will be shown alongside other competing ads. Even though someone clicked on your competitor’s ad, all is not lost—there’s an excellent chance that they saw the text of your ad and your brand name.
Increased Website Traffic – It’s challenging to drive traffic to your website in this day and age. PPC allows you to immediately send people who are most likely to buy your products or services to your website.
Types of PPC Channels
As we mentioned before, there many different PPC channels. Each one has its own strengths. You should choose the channel where your ideal audience likes to hang out or visit.
Facebook Ads – Facebook has well over 2 billion active users every month. Image and video-based ads tend to work very well. Facebook also offers advertisers powerful tools that will allow you to target anyone based on many different data points, such as age, location, and interests.
Google Ads – Google Ads will show your advertisement on both the Google search result pages as well as what they call “partner websites.” For example, if you sell “blue widgets,” your ad might show up on a website discussion forum where people gather online to discuss their interests in blue widgets.
Bing Ads – Bing Ads work similarly to Google Ads. They’re a good source of traffic as many people still use Bing to search online.
Instagram Ads – Instagram is great for photo and video ads. They have a huge audience and a wealth of targeting options for advertisers.
Twitter Ads – Twitter allows you to pay to have your ad show up when people type in specific keywords. For example, if someone talks about how they wish their office printer would stop breaking down, an ad could show that promotes a printer company.
PPC and Online Advertising Help in Dallas
2021 is almost over, which means many Dallas companies are looking at their marketing budgets for the upcoming year. If your website isn’t getting the traffic, leads, and sales that you want it to, consider testing out a PPC campaign.
Witmer Group has been helping businesses with their social media marketing for well over ten years. We offer a wide range of digital marketing solutions and can create a customized marketing strategy to help your business remain competitive.
Give us a call today at (214) 865-9484, or contact us via our website to learn more about the various marketing and data analytics services we offer our Dallas clients.