How Local SEO Can Boost Your Business Success

Finding new customers within your 5-10 miles radius can grow your business exponentially with Local SEO.

Imagine you’re new to an area where you’ve recently moved and you want to find a new vet for your dog; or maybe you’re looking for the best seafood and steak restaurant for your anniversary dinner. If you run a small business, maybe you’re looking for a reliable CPA or office space.  

What’s the first thing you do to find what you need?

You go to your phone or computer and do an internet search. That’s the easiest, fastest way to find what you need, right? When you do that, you’re using the muscle provided by Local SEO — a powerful benefit to both customers and businesses.

If the businesses or services you’re seeking in your area have done their homework, then they are all set up with Local SEO and ready to capitalize on what you’re looking for. After all, you’re a potential customer ready to buy. But if they have not opted in for Local SEO, they have missed a prime opportunity to help you and their own business.  

Basically, that’s how Local SEO works. But there’s more to know.

Local SEO Gives You More Visibility

Local SEO focuses on improving a local business’ visibility in local search engine results. The results that appear in local search results typically answer a “near me” intended question, meaning that a searcher is searching for something in a particular city, or the search engine has understood that there were geographic constraints to the search.

Small businesses are especially bolstered by Local SEO when you consider that nearly half of all Google queries today are local searches. Google started providing more results for geographically-related searches based on proximity, relevance, and prominence when they saw a 900% increase in searches with the phrase “near me today/tonight.”

So, if your business is located close to where someone is conducting their search, offers services or products they’re looking for, and your business has optimized local business listings, you are more likely to be found by a potentially new, online customer.

Local SEO is a Cost-Effective Marketing Solution

While it requires time and effort to manage your business information in online directories, you can typically set up local business listings across the web for free with tools like Google My Business and Facebook, which makes local SEO a more cost-efficient option for online advertising.

Local SEO Helps Local Customers Find You

The majority of people searching for a local business, visit a store within five miles of where they live. So if you’re being found in local search results or in Google Maps, there’s an increased chance of capturing new leads. your.

Local SEO Reaches Customers Who Are Ready to Buy

A real game changer is that 80% of local searches performed on mobile devices convert into sales. That’s a major chunk of sales. That’s because local SEO puts you in front of the customer when they’re searching for a product or service and most likely to purchase or want more details.

Local SEO Delivers More Qualified Search Traffic

Local search can help sort out searchers who are less likely to contact your business. For instance, someone who is 50 miles away probably won’t see your Cleaning Services come up in search, when there are several available only five miles away.

At Witmer Group, we specialize in helping our clients grow and expand their brands. We can help you manage your Local SEO, boosting your brand to gain more exposure and make authentic connections with potential new customers. Give us a call today at (214) 865-9484 or contact us via our website to learn more about the range of digital marketing strategies and services we offer.