At Witmer Group, we often talk about the critical role of consistency in strategic marketing for achieving Sustainable Marketing Growth.…
Last week, I had a conversation with a brilliant new contact, the head of marketing for a B2B tech service…
Let’s be honest: in the world of B2B tech services, marketing often feels like a messy, time-consuming chore. You know…
In the B2B tech world, the phrase “Marketing should actively support and feed into sales” is more than a slogan—it’s…
I wanted to share a reflection based on a recent discussion about our specialized content program, because it absolutely reinforces…
Here at Witmer Group, we live by a core message that underpins everything we do for our B2B tech clients:…
I just finished reading Rand Fishkin’s – SparkToro’s take on the modern customer journey, and frankly, it’s the reality check…
Hi everyone, Kristina Witmer here from Witmer Group. I recently had a truly insightful conversation with a Head of Sales…
Hello everyone, Kristina here! We recently had a fantastic, and very insightful, chat with Jed Jones from Ambient Array and…
In a recent conversation with Bill Wacker, a co-founder of a lead generation company, we touched on several topics that…