A Multichannel Must-Have: Landing Pages

If you want new leads and more conversions, you must use landing pages.

Landing pages create conversions. Period. The goal of the copy and design of a landing page is to get the prospect to take the desired action you want. It really is that simple.

Landing pages are used in conjunction with many online marketing strategies and in many marketing channels. To gain the conversions you want, you need to activate marketing channels such as these; not necessarily in this order:

Your prospects are sent from a pay per click (PPC) search marketing campaign (such as Google AdWords) to multiple landing pages optimized to correspond with the keywords searchers use.

Your hopeful new lead is sent from a banner ad or sponsorship graphic to a landing page specifically designed to address that target audience.

Your target is sent from a link in an email to a landing page designed to prompt a purchase or an inquiry.

Your potential new customer is sent from a blog post or sidebar link to a landing page that pre-sells affiliate products or encourages an opt-in to a sub-list.

Stepping Up to Omnichannel

In order to effectively move into the Omnichannel realm requires the software and data infrastructure to power awareness across channels in a manner where nearly every customer touch point connects to another. That’s why many people create a foundation with multichannel marketing and evolve into Omnichannel.

Multichannel marketing can serve as the digital foundation for taking your brand Omnichannel, so you can fully prepare for cross device brand experiences, personal marketing and ensuring information related to inventory and products are relevant and updated in real time.

Before you can effectively step up to Omnichannel, your Multichannel strategy must be sound, tested and ready for the challenges ahead.

So if you haven’t already started actively using Landing Pages, now is the time to begin. And if you’re uncertain about how to get started, work with an experienced resource to ensure you get it right. Make doubly sure they know the extreme value of testing. To really polish your efforts to an eye-popping gleam, testing is a critical ingredient.