Even when the fat lady sings, it’s still not over.
You’ve spent the last six months focused on website content development. You’ve enlisted the expertise of industry pros and tech heads from every realm.
You’re exhausted and exuberant.
You’re done – ready to unleash all of that robust web content development and creativity on the world.
If you think you’re finished, well, what can I say … you really are finished, but not in the way you might think.
It sounds harsh, cruel, and even fatalistic. But, it’s true.
A website is never finished. Well, that is, until it dies and falls away into oblivion where nobody even remembers it was there in the first place.
A website is a living, breathing, evolving, hard- working, fluctuating, ever-changing life form. And if you don’t believe that, you’d better prepare for a shock…or worse, failure.
A website is dynamic. [pertaining to or characterized by energy or effective action; vigorously active or forceful; energetic]
Life in a State of Flux.
That’s where you live if you support your company’s marketing efforts, manage your company website or have anything to do with website content development – you live in a state of flux. It’s unavoidable. Things change too often and too quickly in cyberspace.
It’s a universe roiling with information that feeds on itself and morphs into strange new perspectives, ideas, new ways to do things and, well, need I go one …?
Because we have the immediacy of access to untold volumes of data, knowledge, whatever topic we want to find about right then and there, our attention span seems to be shrinking proportionately.
If you expect new leads, customers and a decent ROI from your website, it must be relevant, relevant, relevant. That simply means new, fresh, more than mere regurgitated bits from other sources to continuously fill the pipeline of your website content development.
Do you have the resources, the know-how, the measure of intrepid stick-to-it-ive-ness it takes to make your website live well and prosper?
If not, you might as well, turn off the computer, go out the door and find a secluded place to kick back and think about what your Plan B will be about so you can generate new customers and grow your business.