Over time, the content on your website can become stale or ineffective due to broken links. This can cause lowered search engine rankings and decreased traffic to your site. Our content audit will help identify issues with your content that are responsible for poor performance. We will look for the following:
Duplicate Content – Google has repeatedly warned webmasters that they consider duplicate content to be a sign of a low-quality website. Their various algorithms can and will penalize your website for having duplicate content. We will scan your site for duplicate content and make recommendations on how to fix.
404 Link Finding –While Google has said that they won’t directly penalize your website for having a few broken links, it can lead to a higher bounce rate as your visitors leave in frustration after they click a link that no longer works. We will scan your site and compile a list of broken links.
Weak Content – Having weak or poorly written content on your website is just as bad as not having any content at all. We will audit your site, identify weak content, and make recommendations on how to fix.
Content Rewriting – We will rewrite the weak content on your site and turn it into something that has a greater chance of converting better and ranking well in the search engines.
Optimize Your Content and Improve Traffic and Conversions
Optimizing the content on your website can help improve both conversions (sales) and traffic coming from the organic search results. The first step towards improving your website is to get a content audit that will identify low to thin content pages and make recommendations on how to improve and optimize. If you’re ready to begin, or have any questions, click the button.