Jennifer Burk

Jennifer Burk is an advertising agency veteran with over 30 years of rock-solid strategic media planning and buying experience.  Jennifer works with all forms of media and her skills include the ability to develop unique media strategies based on the client’s objectives and research; to analyze media options and put the media “puzzle” together; to execute and maintain all aspects of media buying, including strongly negotiated buys and added value opportunities.

Jennifer considers and analyzes media based on it meeting the media objectives using standard media measurements.  Secondary research is routinely used to determine the demographics of the target audience, their media usage and lifestyle habits.  

A creative thinker with great attention to detail, Jennifer excels in project management with a combination of superior organizational, analytical and interpersonal skills.   

Jennifer has worked at numerous ad agencies in the Dallas area during her career which has provided a breadth of experience working on national, regional and local accounts in the following industries:  Agriculture, Airports, Business-to-Business, Destinations, Financial, Employer Branding, Food/Restaurants, Healthcare, Insurance, Real Estate, Retail, Senior Living, Transportation to name a few.

Jennifer has a B.S. from The University of North Texas (UNT).  She is past President of the Alliance for Women in Media/DFW Chapter and is also a Collin County Master Gardener.