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Blog

Marketing Sales Enablement: CEO Content Feeds Your Sales Pipeline

In the B2B tech world, the phrase “Marketing should actively support and feed into sales” is more than a slogan—it’s…

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Posted in: Dallas, TX

The End of The Time Excuse: How to Drive Sustainable Marketing

I wanted to share a reflection based on a recent discussion about our specialized content program, because it absolutely reinforces…

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Posted in: Inbound Marketing

Why Social Presence is Your Most Sustainable Marketing Asset

Here at Witmer Group, we live by a core message that underpins everything we do for our B2B tech clients:…

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Posted in: Dallas, TX

From Lori’s Desk: Why Our Marketing Funnel may be Officially Busted

I just finished reading Rand Fishkin’s – SparkToro’s take on the modern customer journey, and frankly, it’s the reality check…

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Posted in: Dallas, TX

Why Marketing and Sales Alignment is Your Company’s Secret Weapon

Hi everyone, Kristina Witmer here from Witmer Group. I recently had a truly insightful conversation with a Head of Sales…

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Posted in: Dallas, TX

Why Strategic Analytics is the Foundation for Sustainable B2B Growth

Hello everyone, Kristina here! We recently had a fantastic, and very insightful, chat with Jed Jones from Ambient Array and…

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Posted in: Dallas, TX

Why a Strategic Process is the Kickstart Your Marketing Needs

In a recent conversation with Bill Wacker, a co-founder of a lead generation company, we touched on several topics that…

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Posted in: Dallas, TX

Witmer Group Launches C-Suite Thought-Leadership Videos: Empowering Executives with Authentic Content and Time-Saving Solutions

PLANO, TX – October 31, 2025 – The Witmer Group, a leader in content creation and brand amplification, today announced…

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Posted in: Dallas, TX

Consistent, Strategic Marketing is Your Only Path to Sustainable Growth

The last few weeks have been incredibly energized by conversations with brilliant leaders. Our most recent deep-dive, focused on developing…

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Posted in: Dallas, TX

Data-Driven Growth Processes: Reclaim Time, Boost to Revenue

Hello everyone, Kristina Witmer here! I’m thrilled to share my insights from our recent “Ready. Set. Action.” episode with Jed…

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Posted in: Dallas, TX

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