There’s a lot of chatter among marketing folks right now about the “right” way to brand a business. The biggest…
It’s happening again. The flowers and bluebirds are essentially taunting me through the window, and my content calendar looks less…
If you’ve been keeping up with digital marketing trends, you’ve probably seen a lot of new acronyms floating around: SEO,…
I recently had the pleasure of joining Bob Foster for a ten-minute Global Now Tech Talk, and the conversation was…
At Witmer Group, we operate from a core principle: Marketing should actively support sales-marketing alignment: It’s more than online visibility.…
As a business owner or marketing executive at a thriving tech services company, you know what it means to be…
At Witmer Group, we often talk about the critical role of consistency in strategic marketing for achieving Sustainable Marketing Growth.…
Last week, I had a conversation with a brilliant new contact, the head of marketing for a B2B tech service…
Let’s be honest: in the world of B2B tech services, marketing often feels like a messy, time-consuming chore. You know…
In the B2B tech world, the phrase “Marketing should actively support and feed into sales” is more than a slogan—it’s…