I wanted to share a reflection based on a recent discussion about our specialized content program, because it absolutely reinforces a truth we champion at the Witmer Group: Strategic and sustainable marketing is what will allow your tech service company to grow consistantly and achieve long-term success.
For years, the marketing conversation with any business owner, CEO, or C-suite executive always stalled out at the same point: time. They know the value, but they simply cannot justify the time investment against the demands of operations and sales.
Well, based on what we’ve seen and the data we continue to gather, I’m here to tell you: Stop waiting and stop with the excuses. The time barrier is officially eliminated.
The Non-Negotiable Value of the Social CEO
If you are an owner or leader, being a Social CEO is no longer optional—it’s mandatory for sustainable growth.
The data is crystal clear: when an owner or C-suite leader has an active, visible, and authentic presence, it creates a powerful ripple effect:
- It directly elevates the business brand’s reputation.
- It generates revenue opportunities through trust and visibility.
- It provides essential support for the sales team, referrals, and retention.
The value is undeniable. The only remaining question, historically, was always: How do we get that message out without spending too much time?
What We Learned: Authenticity Is the New Efficiency
What truly reinforced our approach during this interview was the power of authenticity and efficiency working together. We realized that the time spent on marketing shouldn’t be measured by hours, but by the quality of the content generated.
This learning is the foundation of our Thought Leadership Video Package.
What this means for you:
- Maximum Output, Minimal Input: We designed this program for the C-suite to require just 40 minutes of your time per month. That’s it. We use an interview-style format—talking about market trends, client stories, and core values—to capture your voice.
- Building an Asset Library: The output of that single 40-minute conversation is immense. It goes far beyond just a few social posts. We pull that genuine, human voice into an entire month’s worth of multi-format content:
- YouTube videos and shorts
- LinkedIn newsletters and social snippets
- Sales enablement assets (infographics, video FAQs)
- Email content
- The Real Value is Long-Term Growth: While social visibility is important, the true lasting value is building this evergreen library of content. This is the asset that your entire sales and marketing team can use in perpetuity to support revenue growth, clarify your offerings, and show prospects exactly what problems you solve throughout the entire sales cycle.
My Takeaway: Marketing Is a Must
The biggest lesson is this: Marketing is a must for sustainable growth and long-term success.
With solutions like our Thought Leadership Video Package, time is no longer a viable excuse. The value of human voice, real words, and authenticity coming directly from a company leader is paramount. It humanizes your brand and makes you accessible. If you know you need to build brand equity and drive revenue with your authentic voice, but feel blocked by time, let’s talk about turning 40 minutes a month into a powerful, sustainable engine for your business.