Drip marketing, or sequences, consists of a set of pre-written messages that will automatically help to nurture your leads over time. The end goal is to require minimal involvement from you or your sales team until the point where the prospect interacts and therefore moves from a cold lead to a warmer one.
These messages are typically in the form of email marketing, but more elaborate programs include a variety of touchpoints designed to persuade your prospect into becoming your client.
These programs vary from traditional database marketing in that a specific timing is followed. Certain variables trigger different communications, and the entire process is fully automated.
Contact us to set up an initial conversation about the process, pricing, and expected outcomes from sequence marketing.
How Do Sequences Work?
The HubSpot Sequences tool lets you send a series of timed and targeted email templates that will nurture your leads over time. You can also automatically create tasks that will remind you to follow up with your contacts.
When a contact replies to your email or books a phone call, the system will automatically unenroll them from the sequence. You’re also able to customize the delay between sequence steps so that tasks and emails execute only when you want them to.
What makes sequences so powerful is that you can:
- Automate your follow-up and save time—prevent the unthinkable from happening if you’re busy and forget to get back to the prospect while the lead is still hot. Instead, let the series of automated sales emails and follow-up tasks do the heavy lifting.
- Add personalization to your sales emails—impersonal emails scream “SPAM!” to the average person. Add a personal touch through personalization tokens that will allow you to tailor your sequence emails with company and context info from your HubSpot CRM. This will help dramatically improve response rates.
- Use Workflows to streamline sales processes—customized workflows will allow you to create deals, automate tasks, manage data, and rotate leads in bulk. When a contact takes a noteworthy action, the system will automatically trigger internal notifications while adding pre-determined tasks for your entire sales team. This helps ensure everyone is on the same page and aware of the next steps to turn a cold or warm lead into a sale
Improve Efficiency and Close More Deals
Sequences help improve the efficiencies of your sales department by automatically nurturing leads through personalized contact points. At Witmer Group, we provide full-service drip marketing and email communication services. The four phases of our efforts include:
- Messaging strategy
- HubSpot management
- Content development
- Workflow planning for timing and variables
Contact us today to learn more about how we can help you get started.