email marketing

A recent study found that email marketing generated (on average) an ROI of $36 profit for every $1 spent.

While that may sound like a nice ROI to have, the problem is that many companies don’t come anywhere near that when they run their own email marketing campaigns.

Why is that?

There are many factors that include the content of the email, the subject line, the offer, the quality of your email list, and most importantly—the delivery rate.

Witmer Group is pleased to announce our partnership with Site Impact, a tool that can significantly help improve the deliverability and open rates of your email campaigns.

Read on to learn more about the value you’ll get from this service.

What is Site Impact?

Site Impact is an email marketing service that we use for our clients. Through our testing, we’ve found it to add value above and beyond a traditional email service, such as Mail Chimp.

There are many benefits you’ll see from a Site Impact email campaign:

  • Potential for increased traffic and conversions
  • Higher guaranteed click-through rates
  • Enhanced analytics
  • No additional setup
  • Maximize user engagement through the unique mixture of media and digital marketing

What Makes Site Impact Different?

There are several unique features of a Site Impact email campaign that can help increase traffic, open rates, and conversions:

Unique IP Addresses—The mailing systems at Site Impact leverage multiple servers, software, and IP addresses to help ensure the greatest number of your emails get through. This is important as companies like Google/Microsoft/etc. tend to have a heavy hand when unfairly flagging legitimate emails as spam.

100% CAN-SPAM Compliant—Site Impact follows all DMA guidelines and is 100% CAN-SPAM compliant. This keeps you and your email campaigns safe from getting flagged as spam.

Layered Approach—For every email campaign, Site Impact will purchase contextual ads that are targeted to your ideal market, geography, and who closely match the targets of your email audience. This means that you may get additional traffic from the paid ads to your page from people not on your original email list.

Massive Customer Database—Site Impact licenses data through major websites and sanitizes it twice to ensure a very healthy and deliverable email list. In addition, they overlay that data via licensing agreements to obtain additional lifestyle and postal characteristics.

This means that you can laser-target niches based upon:

  • Geography
  • Individuals
  • Buying Activity
  • Children in Household
  • Entertainment
  • Ethnicity
  • Religion
  • Income & Wealth
  • Occupation
  • & Many Other Categories

Email Validation—Validating emails to ensure they’re deliverable is one of the most critical steps in sanitizing a list. Through this service, we’ll remove invalid email addresses to help improve inbox placement and email delivery.

At Witmer Group, we specialize in a multi-layered digital marketing approach. If you’re struggling with running a successful email campaign or have no idea where to start, contact us today. Give us a call at (214) 865-9484, or click below to learn how we can help grow your email campaigns.