local seo

Local SEO for Your Business

Could your Dallas business benefit from increased local traffic and sales?

If so, then consider Local SEO. It allows you to rank your business in both the organic local search results and Google Maps so that people who are looking for your products or services can quickly locate and contact you.

What is Local SEO?

Local SEO allows you to specifically target customers in your local area. It helps your business rank higher in the search results and on the map when someone performs a local search.

For example, when someone performs a search in Google for a local business, the map shown below is often the first thing they see:

“Groove Hair Salon” shows up as the first result because they have optimized for local SEO.

Website Schema

Website schema is microdata that you add to the HTML of your website. It helps the search engines categorize, read, and showcase your website in the search results. It’s critically important and one of the first things that need to be done when optimizing your website for local SEO.

Citations

Once your Google My Business has been claimed, updated, and optimized, the next step is to obtain citations.

A citation is simply a directory listing, such as Better Business Bureau, Facebook for Business, Yelp! or one of thousands of other online directories. Google keeps track of how many citations you have and adjust how high you rank in the local maps accordingly.

Most citations are free; however, some cost money. The most important thing is to ensure that the information listed on the citation page matches exactly with the information contained on your Google My Business profile.

Is Local SEO Right for You?

Of course, everyone wants increased traffic and business. However, local SEO is not something that you can just subscribe to and then move on to other things. It’s more of a work-in-progress where citations will be obtained every single month and competitive analysis performed to see what’s working for your competitors so that the results can be replicated.

The Witmer Group Advantage

At the Witmer Group, we provide our clients with bespoke customized service and attention. In addition to our President Kristina Witmer, we also have an in-house SEO expert and data scientist with decades of combined marketing experience.

We’ll collaborate to look not just at your rankings, but at the underlying strategy of how we can continue to improve it. If you’re considering local SEO to help boost your local traffic, give us a call at (214) 865-9484 or contact us today!