Having an online presence is one of the most important factors in determining how well your business will perform. This is especially true for an eCommerce site, as it’s digital in nature.
This means that you want your website to be extremely visible in the digital space, and you want organic traffic to your website that will translate into sales. It isn’t always easy to make it happen from scratch, but there are some different techniques that you can use to increase traffic to your website.
Here are ten helpful tips to make your eCommerce website more visible.
Start Blogging
Content is king in the digital world, and blogging is one of the best ways to build content. Google will rank your website higher in its search engine if you have a lot of high-quality content written on your website, and you can eventually build a loyal following that likes to read your blog. It’s one of the best ways to keep visitors coming back.
Learn and Understand SEO
Search Engine Optimization (SEO) can be a bit scary for people who are new to the term. SEO is essentially building your website to show up frequently when people are searching for terms related to your business. It requires quite a bit of research to become an expert, but you can start small by focusing on keywords in your blog posts to help your page show up.
Have a Social Media Presence
One of the most essential marketing tools that you can use today is social media. A majority of people that use the internet today are on one form of social media or another. Figure out what type of social media your customers are using, and then promote your business on that platform.
Keep Blog and Social Media Material Interesting
You don’t want to spend the entire time posting about the products that you sell. You want to create content that people are interested in reading, and then maybe they will share that content with other people. Going viral is a great goal, as it will increase your visibility online.
Set Up a Free Google My Business Account
Google My Business is a free listing that will help promote your products and websites. Once you’ve filled out your profile completely, you can add products that will be featured when someone visits your business page. Local SEO services can further refine and optimize your listing for the best chances of success.
Set Up an Affiliate Program
An affiliate program allows other websites to promote your products and services to their audiences. In exchange for adding a link back to your website, you will have to pay that site a commission of your choosing. For example, if you own an eCommerce site that sells hiking gear, there are many hiking-related websites and forums that will be happy to share your website with their members.
Audit Your Website Content
The content on your home and internal pages plays a vital role in increasing sales and improving your SEO. A content audit will take into account your audience, their pain points, and whether or not your content is helping—or hurting—your chance of ranking in the organic search results.
Engage in Paid Advertising
Google Ads, Facebook, and Instagram are just three of many different social media sites that you can buy paid advertising. The benefit to purchasing traffic is that they will immediately come to your website. However, some keywords are more competitive than others, and this can significantly affect the overall cost of a paid advertising campaign.
Get Mentioned in the News
There are free services out there, such as Help a Reporter Out, wherein reporters from magazines, newspapers, and various online websites will seek to interview experts for an upcoming piece. If you respond to a question from a reporter, there is a chance that they will quote you and link back to your website. This can generate a significant amount of traffic.
Look at Your Website Analytics
If you have access to your website analytics, check out the various keywords that people use to find your site in Google. This can provide you with ideas for new blog posts or offer invaluable insights into the pain points of people who are most likely to purchase your products or services.
By following these tips, you will be able to increase your online presence quite a bit. However, each step is much more involved than the brief bit that we just went over, so it’s your responsibility to continue doing your homework and learning more about how to use each one effectively.
Digital Marketing Help for Your eCommerce Website
Poorly performing website content on your home page, internal product pages, and blog posts can lead to a significant decrease in conversions—as well as lackluster SEO rankings.
At Witmer Group, we’re a full-service digital marketing agency that can help you generate more traffic and sales to your eCommerce website. Our internal team members are specialists in their fields, and they can provide your business with actionable insights and strategies that will help you achieve your marketing goals.
We'll show you exactly what content on your site is holding you back and provide suggestions on how to fix and turn it around.