Online search traffic is driven by Pay Per Click (PPC). All platforms, including social ones are thriving in a 'pay to play' environment. Digital advertising is here to stay for awhile.
Search engines such as Google and Bing offer one of today's most affordable and effective advertising opportunities compared to some of the more traditional media. And social advertising offers stellar pricing as well as an even greater level of audience targeting.
Digital advertising begins with defining an objective and choosing a set of keywords and / or targets relevant to the goals of the advertising program.
In a pay per click model, when an ad is displayed but not clicked on, no fees will be charged. In a pay per view model, you will only pay for the number of people who've seen your ad. The transparency of digital advertising enables the user to optimize campaigns to fit their goals, while also providing valuable insights that can be applied cross-channel.
Campaign components may include:
- Campaign Strategy
- Account Setup and Conversion Tracking
- Data Analysis
- Keyword Optimization
- Ad Copy Creation and Optimization
- Performance & Efficiency Of Existing Campaigns
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